{"product_id":"organic-wool-play-mat-nursery-rug-brown-bear","title":"Organic Wool Play Mat + Nursery Rug  | Brown Bear","description":"\u003cp data-start=\"0\" data-end=\"47\"\u003eA Brown Bear Play Mat for Cozy Little Moments\u003c\/p\u003e\n\u003cp data-start=\"49\" data-end=\"111\"\u003eBecause the best memories are often made right on the floor.\u003c\/p\u003e\n\u003cp data-start=\"113\" data-end=\"436\"\u003eMeet Brooks the Brown Bear — a hand-knit organic wool play mat and nursery rug designed to give your baby a soft, safe place to explore, stretch, and snuggle. Made from 100% organic wool and colored with eco-friendly dyes, Brooks creates a naturally cushioned, chemical-conscious surface that feels as gentle as it looks.\u003c\/p\u003e\n\u003cp data-start=\"438\" data-end=\"743\"\u003ePerfect for tummy time, early crawling, and everyday floor play, this bear-shaped mat adds warmth, texture, and a comforting presence to your nursery, playroom, or family room. With his sweet, calm expression and neutral tones, Brooks blends beautifully into modern, woodland, or nature-inspired spaces.\u003c\/p\u003e\n\u003ch3 data-start=\"750\" data-end=\"771\"\u003eWhat’s Included\u003c\/h3\u003e\n\u003cp data-start=\"773\" data-end=\"1052\"\u003e\u003cstrong data-start=\"773\" data-end=\"823\"\u003eOrganic Wool Brown Bear Play Mat \u0026amp; Nursery Rug\u003c\/strong\u003e\u003cbr data-start=\"823\" data-end=\"826\"\u003eA character-shaped bear mat measuring approximately 20\" x 40\", crafted from certified organic wool. Brooks features a softly padded body that gives little ones a cozy, defined place for supervised play, rest, and connection.\u003c\/p\u003e\n\u003cp data-start=\"1054\" data-end=\"1398\"\u003e\u003cstrong data-start=\"1054\" data-end=\"1100\"\u003eEthically Crafted, Heirloom-Quality Design\u003c\/strong\u003e\u003cbr data-start=\"1100\" data-end=\"1103\"\u003eEach Brooks the Brown Bear is hand-knit in Kenya by women artisans using locally sourced organic fibers and eco-friendly, non-toxic dyes. Your purchase supports fair wages, sustainable farming, and the local economy—while you create a nurturing, intentional environment for your child at home.\u003c\/p\u003e\n\u003ch3 data-start=\"1405\" data-end=\"1430\"\u003eWhy Parents Love It\u003c\/h3\u003e\n\u003cp data-start=\"1432\" data-end=\"1682\"\u003e\u003cstrong data-start=\"1432\" data-end=\"1471\"\u003eSoft, Safe, and Naturally Non-Toxic\u003c\/strong\u003e\u003cbr data-start=\"1471\" data-end=\"1474\"\u003eMade from 100% organic wool and finished with eco-friendly dyes, Brooks offers a clean, chemical-conscious alternative to synthetic play mats and rugs. Gentle on baby’s delicate skin and kind to the planet.\u003c\/p\u003e\n\u003cp data-start=\"1684\" data-end=\"1958\"\u003e\u003cstrong data-start=\"1684\" data-end=\"1725\"\u003ePerfect for Tummy Time and Floor Play\u003c\/strong\u003e\u003cbr data-start=\"1725\" data-end=\"1728\"\u003eThe cushioned wool base helps create a comfortable surface for supervised tummy time, rolling, and early movement. The knit texture and plush feel invite sensory exploration while giving babies a snug, defined spot on the floor.\u003c\/p\u003e\n\u003cp data-start=\"1960\" data-end=\"2225\"\u003e\u003cstrong data-start=\"1960\" data-end=\"1996\"\u003eA Sweet, Neutral Statement Piece\u003c\/strong\u003e\u003cbr data-start=\"1996\" data-end=\"1999\"\u003eBrooks’ simple bear silhouette and warm brown tones make him a beautiful fit for woodland, rustic, or minimalist nursery themes. He works as both practical play space and decor—adding character without overwhelming the room.\u003c\/p\u003e\n\u003cp data-start=\"2227\" data-end=\"2507\"\u003e\u003cstrong data-start=\"2227\" data-end=\"2262\"\u003eHandmade with Purpose and Heart\u003c\/strong\u003e\u003cbr data-start=\"2262\" data-end=\"2265\"\u003eEach piece is crafted by the women of Kenana Knitters in Kenya, a collective focused on empowering over 300 rural women through meaningful work. By choosing Brooks, you’re helping support families, education, and long-term community growth.\u003c\/p\u003e\n\u003cp data-start=\"2509\" data-end=\"2788\"\u003e\u003cstrong data-start=\"2509\" data-end=\"2532\"\u003eTruly One-of-a-Kind\u003c\/strong\u003e\u003cbr data-start=\"2532\" data-end=\"2535\"\u003eBecause every bear is lovingly handmade, slight variations in color shading or stitching are expected—and celebrated. Those unique details are what make your Brooks the Brown Bear an heirloom-worthy keepsake rather than just another nursery accessory.\u003c\/p\u003e\n\u003ch3 data-start=\"2795\" data-end=\"2816\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2818\" data-end=\"3505\"\u003e\n\u003cli data-start=\"2818\" data-end=\"2877\"\u003e\n\u003cp data-start=\"2820\" data-end=\"2877\"\u003eStyle: Organic wool brown bear play mat and nursery rug\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2878\" data-end=\"2916\"\u003e\n\u003cp data-start=\"2880\" data-end=\"2916\"\u003eCharacter: “Brooks” the Brown Bear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2917\" data-end=\"2958\"\u003e\n\u003cp data-start=\"2919\" data-end=\"2958\"\u003eMaterial: Certified 100% organic wool\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2959\" data-end=\"2992\"\u003e\n\u003cp data-start=\"2961\" data-end=\"2992\"\u003eDyes: Non-toxic, eco-friendly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2993\" data-end=\"3038\"\u003e\n\u003cp data-start=\"2995\" data-end=\"3038\"\u003eConstruction: Hand-knit by women artisans\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3039\" data-end=\"3074\"\u003e\n\u003cp data-start=\"3041\" data-end=\"3074\"\u003eOrigin: Ethically made in Kenya\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3075\" data-end=\"3102\"\u003e\n\u003cp data-start=\"3077\" data-end=\"3102\"\u003eApprox. Size: 20\" x 40\"\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3103\" data-end=\"3176\"\u003e\n\u003cp data-start=\"3105\" data-end=\"3176\"\u003eUse: Tummy time, supervised floor play, cozy reading or snuggle spots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3177\" data-end=\"3248\"\u003e\n\u003cp data-start=\"3179\" data-end=\"3248\"\u003eIdeal Spaces: Nursery, playroom, reading nook, or family room floor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3249\" data-end=\"3389\"\u003e\n\u003cp data-start=\"3251\" data-end=\"3389\"\u003eCare: Gently shake out or vacuum on low; spot clean with mild detergent and cool water as needed; avoid heavy soaking or harsh chemicals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3390\" data-end=\"3505\"\u003e\n\u003cp data-start=\"3392\" data-end=\"3505\"\u003eNotes: Handmade nature means small variations in color, texture, or expression are normal and part of its charm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3507\" data-end=\"3549\"\u003eKnitted Comfort for Slow, Everyday Magic\u003c\/p\u003e\n\u003cp data-start=\"3551\" data-end=\"3850\"\u003eFrom the early days of tummy time to the months of wobbly crawls and sweet storytime snuggles, Brooks the Brown Bear is there—offering a soft landing, a familiar friend, and a grounding presence in your baby’s world. He’s more than a mat; he becomes part of the backdrop of your family’s memories.\u003c\/p\u003e\n\u003cp data-start=\"3852\" data-end=\"4199\"\u003eBehind each stitch is the work of Kenana Knitters, a community of rural Kenyan women using traditional skills to support their families and knit a brighter future. When you bring Brooks into your home, you’re not just choosing a beautiful, non-toxic play space for your baby—you’re also helping “knit great change” far beyond your nursery walls.\u003c\/p\u003e\n\u003cp data-start=\"4201\" data-end=\"4388\"\u003eLay Brooks beside the crib, under a mobile, or in your favorite reading corner. He’s designed to feel calm, intentional, and enduring—just right for the kind of childhood you’re creating.\u003c\/p\u003e","brand":"Finn + Emma","offers":[{"title":"Default \/ One Size","offer_id":52810727031102,"sku":"R01-0900a","price":124.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/5584\/9534\/files\/brown_bear_lifestyle.jpg?v=1767131496","url":"https:\/\/littleheirloomsociety.com\/products\/organic-wool-play-mat-nursery-rug-brown-bear","provider":"Little Heirloom Society","version":"1.0","type":"link"}